Smart iD Early Access
Give your business a simple shortcut customers can remember, search, and call.
Smart iD™ adds an easy, memorable way for customers to reach your business — without changing your name, number, or website.
Local and premium Smart iDs include:
212PIZZA · 02GYM · 123LAW
Designed for modern discovery — across every channel.
It works wherever customers discover you, including search, voice, AI, online, offline and real-world recall.
Connected
Each Smart iD connects to a dedicated landing page that brings everything together in one place: calls, links, AI assistance, and contact details.
Easy-To-Remember
Design your own unique Smart iD number—like 07TAXI, 123BANK, 041VET or any custom word that fits your brand.
Early Access gives you priority to secure your Smart iD before public release — with first choice of available Smart iDs.
Businesses across multiple countries are already joining Early Access.
One Smart iD.
One Memorable Entry.
Customers remember the word.
Smart iD handles the connection.
A Smart iD™ is a single, memorable access point that connects customers to your brand — instantly.
Instead of relying on fragmented contact details, Smart iDs unify how people respond to advertising, voice, search, and offline media into one consistent brand entry.
Everything connects back to one simple, memorable ID.
In practice, a Smart iD can be spoken, typed, searched, scanned, or dialled — making it intuitive to use in real-world situations where URLs and apps fall short.
Examples include:
310HOME · 02FLOWERS · 07HOTEL
Smart iD™ is patent pending.
iDTel™, iDDial™, and Smart iD™ are trademarks of IDTEL Group Pty Ltd.
One Smart iD. Connected everywhere.
Your Smart iD routes customers to the right place — instantly.
Behind the scenes, Smart iD connects your brand to calls, pages, chat, and AI — all through one memorable identifier.
You choose how customers are routed. Smart iD handles the rest.
Smart iD works alongside your existing phone number and systems.
There’s no need to change providers, port numbers, or reconfigure anything.
Setup is simple
Fast setup that builds your Smart iD page automatically
Includes built-in AI assistant to help answer questions and guide customers.
Fully editable anytime
Exclusive Sunrise Period — Premium 123 Smart iDs
123BANK, 123HOTEL, 123TAXI, 123BRAND
One organisation per category, per country.
Premium 123 Smart iDs are released through a limited Sunrise period ahead of general availability.
These category-defining identifiers are allocated selectively, based on relevance, priority, and demand.
How allocation works
During the Sunrise period, eligible organisations may:
- Register interest in specific 123 Smart iDs
- Submit indicative offers where applicable
- Participate in a private allocation process if there is multiple interest
Some Premium Smart iDs may be allocated immediately.
Where demand exceeds availability, allocation may proceed via a private process.
Important to know
Premium 123 Smart iDs:
- Are issued on an exclusive, country-level basis
- Are not sold publicly or self-served
- Require no technical setup or system changes
- Remain allocated only while rights are maintained
This Sunrise period also enables verified trademark holders to submit priority claims for registered brand names prior to broader release.
Future proof your business today.
01
Make Your Brand Stick Instantly
A Smart iD builds instant recognition. Customers don’t have to remember long digits — they remember the word that represents your business.
02
Clarity That Sets You Apart
Your number becomes a statement. Instead of blending in with competitors, you stand out with a clear, meaningful word that defines what you do.
03
Exclusive to Your Business Only
Your chosen Smart iD is one-of-a-kind. Once reserved, no other business can use that word-number combination — protecting your identity.
04
Stronger Results Across Every Marketing Channel
Billboards, vans, ads, social media — everywhere you place your number, Smart iD amplifies impact and makes your message more memorable.
05
Easier for Customers to Share & Recall
When your number reflects your service, customers can pass it on effortlessly — helping you grow through word-of-mouth and repeat calls.
06
Builds Trust and Keeps Customers Coming Back
When customers can easily reach you and recognise your number, the experience feels smoother and more reliable — boosting loyalty over time.
Want a deeper look at how Smart iDs work?
How Smart iD SAVE Works
Save it once. Dial it forever.
Smart iDs are saved to your phone’s contacts — just like a normal number
— so your phone recognises it every time you dial.
No apps. No learning curve. Just your phone.
For Callers
Save once. Call or connect anytime.
1. Tap the Save button
On the Smart iD page, tap Save.
This stores the Smart iD name, real phone number, and landing page in your contacts automatically.
2. Dial what you remember
Open your normal phone dialer and type the word or Smart iD number you saved.
3. Your phone connects you
Your phone recognises the Smart iD and calls the business instantly.
✔ Saves all contact details for you
✔ Works with your existing dialer
✔ No app required
✔ Works on iPhone and Android
For Businesses
Make sure customers always find you
When customers tap Save, your Smart iD is stored in their phone’s contacts — with your business name, existing phone number, and landing page.
From then on:
- You appear as customers start dialling
- Customers don’t need to remember your full number
- Your business is one tap away, every time
What you get
- A memorable Smart iD customers save once and reuse forever
- Your existing phone number stays unchanged
- A branded landing page linked directly inside the contact
Local & Area Smart iDs
Self-serve · Built on real number prefixes · Available at launch
Register now to secure priority access when Smart iDs open
Local Smart iD
For single locations & local services
What it is
A Smart iD anchored to a real mobile or local number prefix, designed to work alongside your existing phone number.
How it’s used
Advertise your real number and your Smart iD.
Both connect customers to the same place.
Examples
0415PLUM · (02)15CAFE · 04GYM
Why it works
Easier to remember, say, and share
Built on real mobile or local prefixes
No number changes, porting, or provider switches
What’s included:
Live instantly · No contracts
Works with your existing number
Smart Landing Page + AI Assistant
Area Smart iD
For metro areas & multi-suburb coverage
What it is
A Smart iD built on the area code only, giving broader geographic association and stronger brand presence.
How it’s used
Ideal for advertising across cities, regions, or multiple locations. Online and offline.
Examples
212PIZZA · 03PLUMB · 021VET
Why it works
Perfect for service-area and multi-location businesses
Area-wide brand recognition
Stronger recall in offline advertising
What’s included:
Stronger offline recall
Everything in Local Smart iD
Broader geographic association
Premium 123 Smart iDs (e.g. 123LAW, 123BANK) are allocated separately during the Sunrise period.
11B+
Phone numbers in the world
358M+
Businesses in the world
$2.75M
Highest price paid for a phone number
7B+
Mobile phones globally
Numbers are limited. The right one becomes an asset.
Smart iDs combine memorability, brand clarity, and real-world reach — which is why premium numbers command real value.
212PIZZA — Perfect for pizza shops & delivery services
123LAW — Category-defining legal brands
07TAXI — The go-to number for taxi and ride services
021FLOWER — Florists and gift delivery businesses love this
08PLUMB — Perfect for plumbing services
123FITNESS — National fitness & training brands
Availability varies by country and category.
Key Highlights
- A new category of brand infrastructure — Smart iDs combine memorable numbers with a programmable access layer for calls, search, voice, and AI.
- SEO-ready by design — built-in metadata, schema, and indexing help your Smart iD page appear quickly when people search your business name or number.
- AI Assistant (chat + voice) that learns your business and helps customers take action instantly.
- One Smart Landing Page with your key business details, links, and contact paths — automatically created.
- Works alongside your existing number — no provider changes, porting, or disruption.
- Easy to share everywhere — signage, vehicles, ads, social, and word-of-mouth.
Smart Dialer App coming next — turning Smart iDs into the default way conversations and interactions begin.
Don’t let your perfect number slip away. Lock in your brand’s future.
The clock is ticking — thousands of businesses are vying for exclusive SMART id numbers.
Priority access before public launch
Frequently Asked Questions
What types of numbers does Smart iD support?
Smart iD works with real telephone numbers, with different formats depending on the number type.
Mobile and landline numbers
These can be converted into word-based Smart iDs, anchored to real prefixes.
Examples:
- 0415PLUM (mobile)
- (02)15CAFE (landline)
- 212PIZZA (area-based)
Toll-free and shared-cost numbers
Numbers such as 13 / 1300 / 1800 / 0800 are supported as numeric Smart iDs.
In these cases, the number itself becomes the Smart iD, enhanced with a Smart Landing Page and routing layer.
Example:
- 1800123456 → Smart iD 1800123456
Word-based Smart iDs are available on mobile, landline, and area-based numbers.
Toll-free and shared-cost numbers use their numeric format as the Smart iD.
Do I need any special equipment?
No. You don’t need to change providers, ports, or your current setup — your existing number stays exactly the same and continues to work as normal.
Your Smart iD is an additional number that connects to your iDDial landing page and AI Assistant, giving you a smarter way to be found and contacted — with no extra cost to receive calls.
How do I create my own Smart iD?
Getting started takes minutes — no technical setup required.
- Enter your existing business phone number
- Choose a word that fits your brand (e.g. PLUM, LAW, GYM, NAME)
- Instantly check availability and reserve your Smart iD
Your Smart Landing Page is created automatically, complete with your business details and optional AI assistant.
You can edit everything anytime and start sharing immediately.
Is the AI Assistant included?
Yes. Each Smart iD includes an AI Assistant that can answer common questions and guide customers.
You control:
- What it knows
- How it sounds
- What it answers.
If you have your own AI or Chatbot you can add it to your landing page.
Join Our Early Access List!
Get early offers and launch updates — Google-ready today, Smart Dialer coming next.
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